Retail technology, ecommerce & marketing / Pensacola, Florida

Meme's Heart

From the fabric wall to the online shop.

Meme's Heart needs its online shop, retail systems and marketing to work together. I support the owner across those areas, using the shop’s real products and welcoming personality to guide the creative work.

What the work included

POS setup, testing and staff training
Inventory organization, SKUs and barcoding
Ecommerce coordination with shipping and pickup
Stitches Rewards setup
Website, device and retail technology support
Product imagery, social content and videos
Email campaign creative and coordination
Google Shopping and local business listings

The project in context

This work brings together Build, Brand, Grow services around the needs of the business.

Visit the client website

Build / Connect the retail experience

A fabric shop depends on accurate product details and a checkout routine the team understands. I organized the retail catalog, configured the POS and online store, and walked staff through the setup using their actual products.

Brand / Make the shop feel like the shop

A photograph of a fabric bolt can become the starting point for a whole campaign. From Stitches Rewards artwork to Heart to Heart emails and imaginative product videos, the creative work keeps the real shop recognizable while giving customers new reasons to explore.

Grow / Keep the pieces moving together

New stock, seasonal promotions and everyday technical questions keep the work evolving. I help coordinate updates and content, review available sales information and maintain the shop’s online presence. The owner has one familiar point of contact across those needs.